Email vs. Social Media

Spend time on space that you own before you spend time on space that you lease. You lease space on Facebook. You lease space on Instagram, Linkedin, and TikTok.

You own your email list.

At any time, the platforms you lease space from can change the way you communicate to that audience. They can adjust your organic reach and make you pay to talk to the people you once could reach for free.

But they can’t touch your website reach, blog, or email marketing database.

You have more control over the coffee you make at home than the coffee that’s made by a Barista. Both will serve a purpose, but you only have complete control over one.

Prioritize building your website, blog, and email marketing before you spend time building social media.