Patience

You start a new diet and within 24 hours you’re looking for results. “How do I not have muscles yet?”

This is how people think about marketing. Make one adjustment, sales will flood. Add one new product, major results.

Diet success is made up of really forward-thinking habits repeated every single day. So is successful marketing.

Be patient and stay consistent.

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Yes, go to the gym. No, don't make it too hard.

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You pour out your heart... and they're looking at their phone.