Yes, go to the gym. No, don't make it too hard.

Two people start working out at the same time. One person does the gym only 3 days per week; the other goes to the gym every single day.

One person eats well; the other sticks perfectly to a #diet with no exceptions or treats.

One person fell in love with getting back into the gym and the other fell off the bandwagon completely after she broke her diet a few times.

After 6 months, who is in a better spot? The answer EVERY SINGLE TIME is the person who created consistent habits.

Marketing is quite literally the same process.

Stop trying to post every day and instead post quality information twice a week. You can sustain that for a longer period of time.

Quit trying to send out lots of email marketing pieces and do one with excellence every other week.

Create sustainable habits around your marketing, and this way, you won’t hate it, dread it, or fall off the bandwagon.